Product
How ranking works
Feeds blend what you asked for (sort order) with quality signals and rules so results stay fresh, fair, and varied.
Sort intent
When you pick Newest, Most viewed, Top rated, or Highest completion, that choice sets the baseline ordering. On top of that baseline we apply engagement and safety signals so viral garbage does not automatically win.
Quality & engagement
We look at impressions, views, watch time, completion, likes, dislikes, and “not interested” feedback. Admin reach tools (limit, boost, feature) can move eligible videos up or down. Logged-in users also get light personalization from tags and categories they interact with.
Exploration & diversity
A slice of each page is reserved for newer uploads with little data so they can earn impressions and prove themselves. We also cap how many slots the same uploader, primary category, or primary tag can take on one page so one creator or topic cannot dominate the grid.
Creators
Per-video stats and bulk title edits live in Creator studio on your account.